About us

Built by builders, not touts.

Ascend started as an AI wealth intelligence platform: an agent that builds a real income stream every week and publishes the receipts. The sports prediction engine grew out of the same obsession — take a market everyone guesses at, and model it properly.

William Merrill, founder of Ascend, photographed in Los Angeles
William Merrill · Los Angeles

Founded by William Merrill

William Merrill is a Gen Z entrepreneur, born and raised in Los Angeles, who believes the old playbook is broken. Courses you never finish, gurus who sell motivation, picks accounts that hide their losses. Ascend is the opposite: automated systems, published numbers, and a price anyone can afford.

Contact: 805-300-1740

What We Believe

Proof over promises

Every play publishes its probability, its edge and its stake before the event starts. Nothing gets quietly deleted after a loss.

Numbers, not narratives

The model doesn't care who's hot on television. It cares about usage, pace, matchup and price.

Accessible pricing

$12.28 a month. Handicapping shouldn't cost more than a streaming service.

Responsible by design

Unit sizing is capped, bankroll discipline is built into every card, and we say plainly when a slate is thin.

FAQ

How many plays do I get?

Five strong plays, three value plays and three player prop over/unders every weekday, Monday through Friday. Weekends carry bonus coverage.

Which sports are covered?

NFL, NBA, MLB, NHL, EPL and Champions League soccer, NCAAB, NCAAF, UFC and ATP tennis — game markets and player props.

Do you guarantee a win rate?

No. We publish rolling hit rate and ROI so you can judge the model yourself. Anything above 52.4% at -110 is profitable long term.

Can I cancel?

Any time, from your account. No lock-in and no cancellation call.

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